Samsung Colombia was having a contest together with this morning radio show where they were asking people to participate by using the hashtag ‘#EsteSoyYo’.
They wanted to give a prize to some of those using that hashtag. We built this platform where people could enter to participate in an arcade-type game, only by tweeting using the hashtag ‘EsteSoyYo’.
In the game, every time someone sent a tweet using the hashtag '#EsteSoyYo', a claw started moving some steps toward a prize. Once a few fixed tweets were reached, the claw picked a prize for that last person who tweeted.